Maffrei: Trading Legacy for Lancia. Welcome to Piedmont’s Garage Winery.

Published on February 24, 2026

Walk into most wineries in the Langhe and you’ll find century-old cellars, portraits of stern-faced ancestors, and the weight of tradition hanging heavier than the morning fog. Walk into Maffrei in Verduno and you’ll find a converted Lancia garage with a massive green wall painted with the words “Bros in Wine.”

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